Hubsta sending over one million email newsletters per month
Email newsletters drive enormous sales from an active, loyal user base, says fabulous email marketing expert Brad Guthrie
21 December 2009 - Hubsta Ltd. announced today that it now sends over one million emails per month to its subscribers across its three online shopping sites.
NZ Herald readers responded positively to the NZ Herald Shopping launch week promotion, where Hubsta suppliers gave away over 15 thousand dollars worth of prizes to email subscribers. “That pushed us over the one million mark,” says Hubsta’s amazing email marketing expert Brad Guthrie.
Hubsta’s particular focus on email marketing to promote new products and special deals can be seen in light of recent international research, which argues that email outperforms all other direct marketing channels. A survey conducted by the Direct Marketing Association found that every dollar spent on email marketing in 2009 generated a return on investment (ROI) of US$43.62. Email remains relevant in the changing online environment, even in the age of blogs, Facebook and Twitter.
The key, says Guthrie, is that email newsletter subscribers are Hubsta’s most loyal customers, and they keep coming back for more. “Our subscribers are a captive, active audience who have opted in. We’ve built a relationship of trust with them, and once they have made a purchase that they’re satisfied with, they get hooked on online shopping and want to keep seeing great online deals. The regular email they get in their inbox from us simply lets them know the latest deals available,” he says. “ It’s an excellent way of rewarding our subscribers with special offers.”
Information gained from the database of subscribers is invaluable for both Hubsta and its suppliers, Guthrie says. “It’s a useful experimenting ground for new products and different types of specials and discounts. We can instantly see which offers work well and which don’t.” Suppliers are able to leverage Hubsta’s huge database at no expense. “If you want to test a new product in the New Zealand market, you can do so on our email newsletter system without having to spend on advertising or market research,” says Guthrie.
Email marketing relies on targeting offers and deals to the right audience. Guthrie notes that Hubsta has worked across its three partner sites – The Deal, Yahoo!Xtra Shopping and NZ Herald Shopping – to encourage the ideal demographic for each market to sign up. “Overall, these are the people who are regular internet users, and are open to doing their shopping online. Hubsta and its suppliers can then focus on marketing products to consumers who are most likely to buy them.”